在上期专题中,我们介绍了一汽-大众西区和东区在二三线城市的发展现状,本期我们将深入九江与邯郸,看一看在南区和华北区,一汽-大众区域事业部及特许经销商是如何开拓二三线市场的。差异化营销的内涵一与一线城市相比,二三线市场具有其自身特点,例如人口相对分散、购买力较弱、对中低端车型的需求量大等,因此,汽-大众近年来针对二三线城市的上述特点,因地制宜地开展了差异化营销。在九江宏达汽车贸易有限公司(以下简称“九江宏达”)采访时,记者了解到,依据一汽-大众南区销售事 In the previous issue, we introduced the development status of FAW-WAS in the second and third tier cities. During this period, we will go deep into Jiujiang and Handan to see if we are in the southern and northern regions, FAW-VW and franchising How to open up the second and third tier markets. Differentiated marketing connotation First and second tier cities compared with the market, the second and third tier markets have their own characteristics, such as relatively decentralized population, purchasing power is weak, the demand for low-end models and so on, therefore, VW - Volkswagen in recent years for the second and third line The above characteristics of the city, according to local conditions to carry out a differentiated marketing. In Jiujiang Hongda Automobile Trading Co., Ltd. (hereinafter referred to as “Jiujiang Hongda ”) interview, the reporter learned that, according to FAW - Volkswagen sales