文化遗产旅游的优化发展应更深层次地展现传统地域文化魅力和时代价值,这不仅能提升旅游者的文化修养和体验水平,也能更好地传承和传播传统地域文化的优秀特质,促进旅游者和旅游经营者的行为方式改进。实地调研显示,徽州古村落文化旅游虽然取得了不少经济收入,但目前仍处在简单、雷同地展示地域文化景观的较低水平,并未有效解读徽文化的地方特色和思想精髓,因而难以发挥促进徽文化保护传承和旅游者文化素质提升的作用。本文认为,作为农耕文化繁盛时期的典型地域文化留存,徽州古村落文化承载着人地关系和谐的诸多理念和实践,这正是其地方特色和魅力源泉,对于当前生态文明建设也具有重要的潜在价值。因此,深度展示和解读徽州古村落中蕴含的朴素生态文明思想,对于徽州古村落旅游的发展和徽文化的传承、传播都具有深远意义。 The optimal development of cultural heritage tourism should show the charm of traditional local culture and the value of the times in a deeper way. This not only enhances the cultural accomplishment and experience of tourists, but also better inherits and disseminates the outstanding traits of traditional regional culture and promotes tourists And tour operators to improve their behavior. Field research shows that although ancient Huizhou cultural tourism has made a lot of economic income, it is still in a simple, similar display of the lower level of regional cultural landscape, did not effectively interpret the local characteristics of Hui culture and ideological essence, and thus difficult Play to promote the protection of cultural heritage and cultural heritage of tourists to enhance the role. This paper argues that as a typical regional culture in the prosperous farming culture, Huizhou ancient village culture carries many ideas and practices of the harmonious relationship between man and land, which is the source of its local features and charm. It also has important potential for the current ecological civilization construction value. Therefore, the in-depth demonstration and interpretation of the simple ecological civilization embodied in the ancient villages in Huizhou is of far-reaching significance for the development of ancient Huizhou tourism and the transmission and dissemination of the Hui culture.