本文提出进行《网络营销》实践环节的改革,对三个班级设置一个长达一个学期的相互竞争的实践项目,让学生真实地体验一个网站开展网络营销的过程。通过本次实践也培养了学生正确的管理理念、工作作风、沟通能力和协作精神。 This article puts forward the reform of practicing “Internet Marketing”, setting up one competing practice project for three classes for one semester, and letting students experience the process of network marketing through one website. Through this practice, students also develop the correct management philosophy, style of work, communication skills and spirit of cooperation.