原来巨大的中间市场正在逐渐瓦解,消费逐渐呈两极化。对于那些并不是很富裕的消费者,“消费升级”和“消费降级”的趋势更加明显,而这正是新奢华主义品牌流行的重要基础。一位月薪3000的普通年轻女白领,可能买件1000块的“维多利亚的秘密”睡衣犒赏自己;一位开宝马的企业管理人员可能购买超市自有品牌洗衣 The original huge middle market is gradually disintegrating, consumption gradually polarized. For those not-so-wealthy consumers, the trend toward “consumer upgrades” and “consumer downgrades” is even more pronounced, and that’s exactly where the new luxury brand prevails. A monthly salary of 3,000 ordinary young white-collar workers, may buy a piece of 1000 “Victoria’s Secret ” pajamas to reward themselves; a BMW company managers may buy supermarket own-brand laundry