论文部分内容阅读
托改革开放的福,中国的药店经营在最近的一个历史时期内出现持续发展的势头,不少药店鼎盛一时。那么,如何保持长盛不衰呢?笔者最近对欧美一些药店百年“老字号”进行了一番探究,发现它们在企业文化、店训店规、营销智慧、顾客服务方面,有相当多的共同或近似之处。这是它们持久兴隆的遗传基因,颇值得有追求的中国药店同行借鉴。 1.顾客永远不会错。这条规矩像是
With the help of reform and opening up, the pharmacy operation in China shows the momentum of sustained development in a recent historical period, and many pharmacies flourish. So, how to maintain long-term prosperity it? I recently some of Europe and the United States a number of pharmacies “old name” for some exploration and found that they are in corporate culture, store training regulations, marketing wisdom, customer service, there are quite a number of common or Approximate This is their long-lasting genetic genes, rather worthy of the pursuit of the Chinese pharmacy colleagues learn from. Customer will never be wrong This rule is like