吉姆.柯林斯在研究基业长青型公司时,慨叹常有报时人,难觅造钟者。他用“报时”和“造钟”来描绘一时风光和基业长青两种类型公司的特点。在他看来,抓住一两次某类产品生命周期曲线获得商业成功仅是报对时间,如若你想永远掐准时机,那倒不如制造一个犹如瑞士手表般耦合精密的公司组织,让这一组织变成滴答作响的时钟,昭示商业世界日夜更替的变化。 Jim Collins, a veteran of the Evergreen Group, laments often time-honored people and finds it hard to find the clock maker. He used “time” and “make clock” to describe the characteristics of the two types of companies of the moment scenery and Everlasting. In his opinion, taking one or two product life cycle curves for some time to gain commercial success is only a measure of time, and if you want to be on a regular basis, it would be better to build a company-like organization that is as sophisticated as a Swiss watch. An organization turns into a ticking clock, signaling the changing day and night business world.