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广电市场的发展依然秉承其自身的发展逻辑,在市场化运作欠缺、资金有限等实际背景下,整个广电市场规模依然处于缓步扩张阶段,虽然相关政府部门对NGB网络建设的投资拉动力看好,然而广电既有的发展格局难以促成市场规模的快速扩大,在缺乏实质性推动力的情况下,资金拉动力将会逐步释放。广电的市场格局变化已经出现了新的方向,智能电视、OTT等关键词也已拉开了广电转型的序幕。
The broadcasting and television market still adheres to its own development logic. Under the actual background of lack of market operation and limited funds, the entire broadcasting and television market is still in a gradual expansion stage. Although the relevant government departments are optimistic about the investment in NGB network construction, However, the existing development pattern of radio and television can hardly promote the rapid expansion of the market scale. In the absence of substantial impetus, the capital driving force will be gradually released. Radio and television market structure changes have emerged a new direction, smart TVs, OTT and other keywords have also opened the prelude to the transformation of radio and television.