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“会展管理”作为会展专业的一门专业课程,在整个专业教学过程中起到重要的作用。因此,关注课程教材的状况,特别是存在的问题,思考如何实现课程内容设置的合理化,是非常必要的。通过明确课程目标和教材性质,介绍了《会展管理》教材现状,结合相关资料,分析教材内容设置方面存在的一系列问题,提出在课程定位和教学目标的基础上,明确两大问题,设置三大部分内容,从而能够真正发挥教材在会展专业教学过程中的作用。
“Exhibition Management ” as a professional CET professional courses, in the entire professional teaching process plays an important role. Therefore, it is very necessary to pay attention to the condition of course materials, especially the existing problems and how to rationalize the setting of course contents. This paper introduces the current situation of “MICE Management” teaching materials and analyzes a series of problems existing in setting teaching contents by combining with relevant materials. Based on the orientation of the courses and the teaching objectives, this paper clarifies the two major problems and sets three Most of the content, which can really play the role of teaching materials in the exhibition of professional teaching process.