数字媒体的出现彰显了社会的进步与繁荣,实现了设计技术的重大变革。在视觉传达设计中,应用数字媒体可实现传播形式的创新与变革。在数字传媒时代,信息性、虚拟性是最主要的特点,将其融入到视觉传达设计中,可以以全新的表现形式展现作品的魅力,促使视觉传达呈现出多样化的特点。 The advent of digital media shows the progress and prosperity of society and has brought about major changes in design technology. In the visual communication design, the application of digital media can realize the innovation and transformation in the form of communication. In the era of digital media, information and virtuality are the most important features. When they are incorporated into the design of visual communication, they can show the charm of their works in new forms of expression and promote the diversified features of visual communication.