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高效的渠道政策可以为企业降低渠道管理成本,达到效益最大化。通过建立渠道政策效果评价指标体系,对渠道政策进行评价,对提高企业渠道管理能力,增强渠道竞争力具有重要的现实意义。
Efficient channel policy for enterprises to reduce channel management costs, to maximize efficiency. Through the establishment of an indicator system for evaluating the effectiveness of channel policies, the evaluation of channel policies has an important practical significance for improving the channel management capabilities of enterprises and enhancing the channel competitiveness.