阿基米德说,“给我一个支点,我能撬动地球。”进入互联网商业时代,轻公司说,“我以轻资产为支点,能够撬动传统商业世界。”何为轻资产?按照麦肯锡的说法,企业的品牌、人力、经验、客户资源、价值观、治理制度、管理流程都属于“轻资产”的范畴。以“轻资产”的方法扩张,将获得更强的赢利能力、更快的速度与更持续的增长力。因此广义上,轻公司便是“轻资产”多于生产线等“重资产”的公司形态,它寻求用最少的资金、调配最优的资源从而实现最大的价值。 Archimedes said, “Give me a fulcrum, I can pry the earth. ” Into the Internet business era, the light company said, “I light assets as a fulcrum, can leveraging the traditional business world. ” What is Light Assets? According to McKinsey, a company’s brand, workforce, experience, customer resources, values, governance, and management processes fall into the category of “light assets.” To “light asset” approach to expansion, will be more profitable, faster and more sustainable growth. So in a broader sense, a light company is a company that has more “assets” than production lines, “heavy assets.” It seeks to maximize value by allocating the optimal resources with the least amount of money.