品牌创新与创赢的跃升加速器是国际行业资本所携带的软资本中国品牌有两类:一类是代代相传而成的老字号品牌,在北京最长的有六百多年。我想全聚德是有代表性的,但除了全聚德,很少老字号能在北京以外的地区生根开花。另一类是短缺经济年代所培育出的品牌,如雅戈尔、杉杉、长虹等。这些新品牌都是在特殊时代背景下产生的中国一代名牌。 The Boom Accelerator for Brand Innovation and Win-Win is the Soft Capital carried by International Industry Capital There are two types of Chinese brands: one is an old brand that has been passed on from generation to generation and has the longest history in Beijing for more than 600 years. I think Quanjude is representative, but with the exception of Quanjude, few old names can take root outside Beijing. The other is the shortage of economic age nurtured by the brand, such as Younger, Shanshan, Changhong and so on. These new brands are China’s generation of brand names in the context of a special era.