很多的甲方企业面对互联网时代的品牌营销觉得无章可循,因为到目前为止国内外都在探索,互联网打破了营销人熟悉的做事框架,它更要求营销always on,对内容也有更高的要求,内容的消费更迭也变得更加的迅速,传统传播渠道的弱化让巨头们也不得不跳入互联网中面对白日化的竞争。很多的乙方企业在全新的商业环境中依旧面对着传统营销传播 A lot of Party A face the Internet era of brand marketing that no rules, because so far at home and abroad are exploring the Internet broke the marketing framework familiar to the staff, it requires more marketing always on, but also have higher content The content consumption has also become more rapid change, the weakening of traditional channels of communication so that giants have to jump into the Internet in the face of day-to-day competition. A lot of Party B enterprises in the new business environment is still facing the traditional marketing communications