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随着市场经济体制的建立和企业文化的发展,企业报正在成为企业舆论宣传的主渠道,成为企业新闻报道的主要载体,其独特有效的舆论引导和喉舌作用越来越得以显示,它的繁荣和发展已成为现代企业文化发展的一个显著特征。企业报以它易于被企业的干部职工所接受,被社会各界广泛认可的一种合格的 成熟的精神产品已立足于现代企业之中。 本文仅就企业报在企业思想和文化建设中的地位、特色以及舆论引导作一粗浅的探讨,旨在更好地围绕企业特点,探索企业报办报规律,从而增强企业报为企业服务的作用。
With the establishment of a market economy system and the development of corporate culture, Corporate News is becoming the main channel of corporate media publicity and the main carrier of corporate news reports. Its unique and effective media guidance and mouthpiece function are increasingly being demonstrated. Its prosperity And development has become a significant feature of the development of modern enterprise culture. Enterprises reported that it is easy to be accepted by the cadres and workers of enterprises, widely recognized by all sectors of society is a qualified mature spiritual products have been based on the modern enterprise. This paper only discusses the status, characteristics and public opinion guidance of the enterprise newspaper in the enterprise’s ideology and culture construction. It aims to explore the law of the enterprise newspaper application and report on the characteristics of the enterprise so as to enhance the role of the enterprise in serving the enterprise .