面对日益加剧的市场竞争,企业界为追求“轰动效应”,把做广告、搞宣传、开展公关活动当首选标准。然而,“轰动效应”并非都奏效,有时是“负效应”,有时是“正效应”,即使是“正效应”有的也只是一种“即时效应”。去年7月下旬,《北京日报》赫然出现一则广告“5000人请客大酬宾”,广告说:“从刊登广告之日起到8月3日,‘天外天餐厅’将免费宴客。只要按公布的电话号码预约登记,报上姓 Faced with the increasingly fierce market competition, the business community for the pursuit of “sensational effect”, advertising, publicity, public relations activities as the preferred standard. However, “sensational effects” do not all work, sometimes “negative effects” and sometimes “positive effects,” and even “positive effects” are only “immediate effects.” In late July last year, “Beijing Daily” impressively appeared in an advertisement entitled “VIP VIP Dinner.” The advertisement said: "From the day of publication of the advertisement to August 3, Make an appointment to register the published phone number and report the last name