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近年来会展业的发展势头不可小觑,成都环球中心作为世界最大单体建筑,它对于成都会展业发展起着不容忽视的作用。一、研究背景会展是指“MICE,即指包括各类专业会议、展览会与博览会、奖励旅游、大型文华体育活动等在内的综合性会展旅游形式(周春发,2001)”。近年会展业这一低投入、高产业关联度、高经济效益的新兴产业引起了各国重视。成都作为西部第
In recent years, the development momentum of convention and exhibition industry can not be underestimated. As the largest single building in the world, Chengdu Global Center plays an important role in the development of convention and exhibition industry in Chengdu. First, the research background Exhibition refers to “MICE, refers to include all kinds of professional conferences, exhibitions and expositions, incentive travel, large-scale cultural activities, including a comprehensive convention and exhibition tourism (Zhou Chunfa, 2001).” In recent years, the convention and exhibition industry, a low-input, high-degree of industrial relevance, high economic efficiency of emerging industries has attracted the attention of all countries. Chengdu as the western part