笔者曾经问一个从事保健品的资深人士“给你一个产品,要求不用大面积广告,也不用刻意的概念研究,只要人力和促销,你感觉做起来有意思吗?”这位在市场摸爬滚打十数年,年薪数百万的营销人说“那还做什么劲?没有气势,小打小闹,最多一年卖个几百万,还不够员工工资呢?”实际上,中国还真有这样的企业,饮乐多就 I once asked a veteran engaged in health care products, “give you a product that requires a large area of ​​advertising, do not deliberately study the concept, as long as manpower and promotion, do you feel it interesting to do it?” Billions of years, the annual salary of millions of marketers say “What to do? No momentum, slapstick up to sell a few million a year, not enough staff wages?” In fact, China really have such a business, drink more