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经过30多年的改革开放,中国经济已经发生了翻天覆地的变化。目前,经济结构调整、产品升级、需求的理性演变、技术与管理人才在理论实践中沉淀与竞争,市场驱动的决定性方向导向,都在昭示和要求以企业为主体的中国经济向下一个发展阶段迈进。一个新的以品牌为核心维度的市场竞争坐标空间正在千万企业管理者中的摸索和经营管理设计中产生。本研究分析结果将为现有的品牌营销学术研究提供新的视野,并为准备或可能计划进行自有成份性品牌联合战略选择,以期为实现主品牌可持续性竞争优势发展的中国企业,特别是大中型工业装备制造企业提供战略性层面及可操作性的指导建议。
After 30 years of reform and opening up, the Chinese economy has undergone tremendous changes. At present, the economic restructuring, product upgrading, the rational evolution of demand, the precipitation and competition of technical and managerial personnel in theoretical practice, and the decisive direction of market-driven orientation are both manifesting and demanding that the enterprise-centered Chinese economy is going to the next stage of development Forward. A new brand competition as the core dimension of the market space coordinate is tens of millions of business managers in the exploration and management of design. The results of this study will provide a new perspective for the existing brand marketing academic research and make a joint strategic choice of own-brand brands for the preparation or possible planning so as to provide more opportunities for Chinese enterprises that realize the sustainable development of their main brands, Large and medium-sized industrial equipment manufacturing enterprises to provide strategic and operational guidance.