不少人对山姆·沃尔顿家族及沃尔玛时至今日的精打细算感到不理解,对于一个曾被评为最富有的家族和几百亿资产的公司,这些鸡毛蒜皮的节约有必要吗?其实这是零售业竞争的性质所决定的,当所有商家都在卖相差无几的商品时,如果你能在自己的开销中节约一美元,就会使售价下降一美元,顾客的支出就减少一美元,当你坚持不懈地节省每一美元,便会由此获得超过同行的竞争优势。一直以来,沃尔玛令人惊讶地将一般管理费用控制在一个极小的比例之内——销售额的2%,而大多数竞争对手的管理费用率都在5%,从中我们不难理解沃尔玛成功的原因。 Many people do not understand the careful planning of the Sam Walton family and Wal-Mart so far. Are these trivial savings necessary for a company that has been named the richest family and tens of billions worth of assets? In fact, this is The nature of retail competition determines that when all businesses are selling less than the same amount of goods, if you can save a dollar in your spending, you can lower the price by one dollar and your customers’ spending by one dollar, When you persevere to save every dollar, it will gain more than their peers competitive advantage. It’s been astonishing why Wal-Mart has surprisingly managed its general overhead down to a very small percentage - 2% of sales, while most of its competitors have a management fee of 5% - from which we can easily understand Wal-Mart’s success s reason.