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近几年,中国乘用子午线轮胎的发展势头迅猛。据不完全统计,2012年我国半钢胎新增产能约5000万条,而2013～2014年陆续投产的半钢胎总产能将超过7000万条。但未来国内外市场需求的年增长率不会超过10%。本期《业界观点》栏目《国产乘用子午胎品牌建设切入点初探》一文分析了我国乘用胎市场品牌竞争情况,并通过美国市场消费思维定势和正新品牌创建经典案例的介绍,建议中国民族轮胎企业创建品牌要从娃娃抓起。
In recent years, the development of passenger radial tires in China has been developing rapidly. According to incomplete statistics, the output of semi-steel tires in China will increase by about 50 million in 2012, while the total output of semi-steel tires to be put into operation in 2013 and 2014 will exceed 70 million. However, the future growth rate of domestic and international market demand will not exceed 10%. This issue of “industry point of view” section of “domestic passenger radial tire brand entry point” a text analysis of China’s passenger tire market brand competition, and through the United States market consumer spending trends and is a new brand to create a classic case introduction, it is recommended that China National Tire brand to start building from the baby.