创新是广告的生命力,无论是清高的品牌类广告,还是备受争议的地产类广告,都离不开创新这片土壤。在市场看来,只有创新才能让整个广告环境保持新鲜度,在客户看来,只有创新才能鲜明地树立自己的形象,以及体现广告公司的用心程度;在我们看来,只有创新才能在局限度很大的房地产广告中脱颖而出。但在“创新”这个概念上,我们认为它不是局限在方式 Innovation is the vitality of advertising, whether it is high brand advertising, or controversial real estate ads, are inseparable from the innovation of this soil. In the view of the market, only innovation can keep the entire advertising environment fresh. In the opinion of the clients, only innovation can clearly establish its own image and reflect the concentration of advertising companies. In our opinion, only innovation can be limited by the limitations Great real estate ads stand out. But in the notion of “innovation,” we think it is not limited to the way