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随着移动新科技的发展,以智能手机为载体的移动电子商务迅速兴起。现代企业把移动电子商务视为重点产业进行布局,快速适应市场结构的新变化并提高自身的核心竞争力。移动手机用户数量巨大、移动网络的成熟以及国家的政策支持等,是发展移动电子商务的优势与机遇;移动终端、消费习惯的限制及安全问题等,是发展移动电子商务的劣势及威胁。要加快技术创新与升级,为移动电子商务发展提供技术层面的保障;完善与规范市场机制,推动移动电子商务成熟发展;完善法律体系,用健全的法律与法规保障移动电子商务的健康发展。
With the development of new mobile technologies, mobile e-commerce based on smartphones has rapidly emerged. Modern enterprises regard mobile e-commerce as a key industry for layout, quickly adapt to new changes in market structure and improve their own core competitiveness. The huge number of mobile phone users, the maturity of the mobile network and the state’s policy support are the advantages and opportunities for the development of mobile e-commerce. The limitations and security issues of mobile terminals, consumer habits and the like are the disadvantages and threats to the development of mobile e-commerce. To speed up technological innovation and upgrading for the development of mobile e-commerce to provide technical protection; improve and standardize the market mechanism to promote the mature development of mobile e-commerce; improve the legal system, with sound laws and regulations to protect the healthy development of mobile e-commerce.