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在日趋激烈的市场竞争中,出版行业竞争的焦点始终是出版物的内容及质量。出版物的内容是否吸引读者,能否打开市场,首要因素就是图书选题策划的好坏。由此可见,选题策划是出版社适应市场竞争的需要。只有优质的作品才具有生命力,才能在激烈的市场竞争中赢得优势。这就要求出版社重视策划优秀选题,刻意提高选题质量,把有限的人力、物力、财力集中到社会效益、经济效益俱佳的优秀图书的编辑和出版上,不断推出精品,适应市场竞
In the increasingly fierce market competition, the focus of competition in the publishing industry has always been the content and quality of publications. The content of the publication is to attract readers, can open the market, the primary factor is the book topic planning is good or bad. Thus it can be seen that the topic selection and planning is the need of the publishing house to adapt to the market competition. Only high-quality works have vitality, in order to win the fierce market competition advantage. This requires publishers focus on planning outstanding topics, deliberately improve the quality of the topics, the limited manpower, material and financial resources to social and social benefits, superb good books, editing and publishing books, and constantly introduce quality products to adapt to market competition