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为什么要研究我国影视产业国际竞争力政策呢?主要是基于以下几点考虑:第一,中国目前是国际贸易的第一大输出国,但普通商品领域的国际贸易优势在文化产业并没有得到比较好的一个表现。从表面来看,文化产业整体上是属于顺差的,但主要集中于文化制造业,一旦涉及内容创意产业,马上就变成逆差了。内容创意产业国际贸易为什么是逆差?为什么普通商品领域的国际贸易竞争优势无法转化为以影视产业
Why do we need to study the international competitiveness of China’s movie and television industry policy? Mainly based on the following considerations: First, China is currently the largest exporter of international trade, but the general merchandise advantages in the field of international trade in the cultural industry has not been compared A good performance. On the face of it, the cultural industry as a whole is a surplus, but it is mainly concentrated in the cultural manufacturing industry. Once the content creative industry is involved, it immediately becomes a deficit. Why creative industries in international trade is the deficit? Why the general area of international trade competitiveness can not be transformed into the film and television industry