中国的广告有古老的历史,在《水浒》时代,武松打虎经过的酒馆,就亮出了“三碗不过岗”的路边广告牌。而中国第一个电视广告事业是最早在上海开始的,在1979年1月28日,上海电视台发出看受理广告业务的信息,并播出了“参桂补酒”广告,这是我国大陆最早的电视广告——新中国第一个电视广告。当年的3月15日,又播出了第一条外商电视广告“瑞士雷达表”。12月,中央电视台开办《商业信息》节目,开始集中 China’s advertising has an ancient history, in the “Water Margin” era, Wu Song tiger through the pub, it showed “three bowls but post ” roadside billboards. China’s first television advertising business was first started in Shanghai. On January 28, 1979, Shanghai Television sent out a message that it viewed the advertising business and broadcast an advertisement called “Ginseng Wine” The earliest television commercial in China - the first television commercial in China. On March 15 of that year, the first foreign television commercial was broadcast again, “Swiss Radar Table”. In December, CCTV started its “Business Information” program and started to concentrate