国家自然科学基金项目(71002031)项目负责人:高维和本项目负责人上海财经大学国际工商管理学院高维和副教授一直以来从事营销战略和创新管理研究,主要研究方向是企业间关系与企业家创新研究。本项目主要内容包括:(1)针对异质渠道和异质市场的独特性,以产品差异和产品生命周期为视角,运用共生理论及经典博弈研究HSS、VSI和HSC态势下的决策动态,并建立激励相容约束和参与约束的分析模型, National Natural Science Foundation of China (71002031) Project Leader: Gao Wei and Person in Charge of the Project Gao Weihe, Associate Professor of International Business School, Shanghai University of Finance and Economics, has been engaged in marketing strategy and innovation management research. His main research interests are inter-firm relationship and entrepreneurship innovation . The main contents of this project include: (1) According to the uniqueness of heterogeneous channels and heterogeneous markets, using the theory of symbiosis and classical game from the perspective of product differentiation and product life cycle, this paper studies the dynamic of decision making under the situation of HSS, VSI and HSC The establishment of incentive compatibility constraints and participation constraints analysis model,