一向被国有集体厂矿、企业和事业单位视为专利的广告，如今已成为甘肃省定西县个体私营老板勇闯市场的“试金石”和新时尚。他们运用广告手段宣传自己，推销产品，积极参与市场竞争。尝到甜头的个私老板们说：“你上电视我登报，各显其能闯商海；做个广告搞宣传，抓住信息... The advertisements, which have always been regarded as patents by state-owned collective factories, mines, enterprises, and institutions, have now become the “touchstones” and new fashions of the self-employed boss Yongxi Market in Dingxi County, Gansu Province. They use advertising methods to promote themselves, sell products, and actively participate in market competition. The private bosses who tasted the sweetness said: “You have been on the television and I have reported on newspapers. They have shown that they can make business trips; they are advertising and engage in information campaigns.