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随着国家三农政策的持续推进和家电下乡项目在全国如火如荼的展开,农村家电市场进入了新一轮的爆发期,家电生产企业和销售企业也开始了新一轮的洗牌,谁能够提供适合农村市场消费的产品和服务就能占有市场的主动权。现在农村市场销售渠道还处于刚起步阶段,怎样把家电产品多、快、好、省地送到农村消费者的手里是所有家电企业所面临的现实问题,本文针对这个问题展开研究并论证了家电加盟连锁的必要性。
With the continuous promotion of national agriculture policy and home appliances projects in rural areas in full swing in rural areas, the home appliance market has entered a new round of the outbreak, appliance manufacturers and sales companies have begun a new round of reshuffle, who can Providing products and services suitable for consumption in the rural market can take the initiative in the market. Now the rural market sales channels are still in their infancy, how to put more, faster, better, and less provincial home appliances to consumers in the hands of consumers is facing all the realities of household electrical appliance enterprises, this paper studies and argumentation for this issue Necessity of joining home appliances.