目前,杭州正致力于打造个性休闲之都,小众特色景点逐渐兴起。旅客对西湖等知名景点已产生审美疲劳,个性旅游势不可挡。与此同时,杭州民宿在近两年来呈现井喷式增长,前景极为广阔,然而其发展仍处于初始阶段,单一地提供住宿服务,虽然也有涉足旅游类、艺术类等行业领域,加入所谓的主题元素,但是皆为浅尝辄止。总的来说,其经营理念、服务内容等方面亟待改进与完善。本文立足于民宿的经营管理,结合当下消费者在旅游过程中产生的个性化需求,探讨一种基于特色民宿开展的体验式 At present, Hangzhou is committed to creating a personalized leisure capital, niche characteristics of the gradual rise of attractions. Passengers on the West Lake and other famous attractions have produced aesthetic fatigue, individual tourism is overwhelming. At the same time, Hangzhou B & B has witnessed a spurt of growth in the past two years with a bright future. However, its development is still in its infancy and provides accommodation services in a single way. Although it has also involved in such fields as tourism and art, it has added so-called theme elements , But all are easy to stop. In general, its business philosophy, service content and other aspects need to be improved and perfected. Based on the operation and management of B & B, this article combines the current needs of consumers in the tourism process to explore a kind of experience based on the characteristics of B & B