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一家全球性的户外集团如何看待中国户外的现状和前景。Posterscope创始人全球总裁Annie Rickard在过去的8年里,Annie Rickard带领Posterscope进行全球化网络的拓展。她非常执著推动户外媒体并相信通过投资数码户外媒体,再借助消费者调研的投入,一定能够使户外业务保持高速的增长。即使在竞争激烈的市场环境,其发展速度也将会保持在仅次于网路传媒之后的第二大增长型传媒产业。
How a Global Outdoor Group Thinks about the Current Situation and Prospects of Outdoor China. Annie Rickard, Global President, Posterscope Founder Annie Rickard For the past eight years, Annie Rickard has led Posterscope to globalize its network. She is very dedicated to promoting the outdoor media and believes that by investing in the digital outdoor media and using input from consumer research, her outdoor business will surely maintain its rapid growth. Even in a highly competitive market environment, its growth rate will remain the second largest growth media industry after the online media.