近年来,赣州旅游业成绩显著,但是当地对宋文化资源的认识仍较为肤浅,宋文化的开发缺少较为宏观的指导和研究,尚未进行深入挖掘和准确定位,造成高品质资源低水平运作。因此,笔者认为应当用市场的眼光、经济的眼光来审视宋文化资源,整合赣州的宋文化景点,促进多部门合作,把丰富的文化资源转成经济优势。 In recent years, tourism in Ganzhou has made remarkable achievements. However, local knowledge of Song cultural resources is still rather superficial. The development of Song culture lacks more macro guidance and research and has not yet been deeply tapped and accurately located, resulting in the operation of high-quality resources at low levels. Therefore, I believe that we should use the market and economic perspectives to examine Song cultural resources, integrate the Song cultural attractions in Ganzhou, promote multi-sectoral cooperation and turn rich cultural resources into economic advantages.