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新媒体近年来得以飞速发展,其包含了互联网、数字媒体、移动电视等,表现出的主要特征的传播速度快、覆盖面较广。对于传统媒体而言,在新时代下面临着很大的机遇与挑战,怎样在新形势下充分发挥出自身优势,实现与新媒体的融合,力求寻找更大的突破,这是每一个媒体人必须要认真审视的问题。本文结合笔者实际工作经验,对此问题展开了探讨。
The new media has been rapidly developed in recent years. It includes the Internet, digital media and mobile TV. The main features of the new media are characterized by high speed of dissemination and wide coverage. For the traditional media, facing great opportunities and challenges in the new era, how to give full play to their own advantages in the new situation, to achieve integration with new media, and strive to find a greater breakthrough, which is every media person Problems that must be carefully examined. This article combines the author’s actual work experience, explored this issue.