奥巴马是一位具有说服力的演讲者,在整个20世纪,除了他只有罗斯福和里根,能在失业率超过7%的情况下仍获连任。奥巴马擅长演讲,而大多数企业领导者却并不擅长。这不是因为演讲内容有问题,而是他们的演讲方式有问题,我们可以从奥巴马的演讲中吸取经验。第一条经验是不使用PPT。PPT在很多年前就开始招人烦了。 Obama was a persuasive speaker throughout the 20th century, with the exception of his only Roosevelt and Reagan, who were reelected even as the unemployment rate rose above 7%. Obama is good at speaking, but most business leaders are not good at it. This is not because there is a problem with the contents of the speech, but because of the way in which they are speaking, we can learn from Obama’s speech. The first experience is not to use PPT. PPT started annoying many years ago.