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已经49岁的“小品王”赵本山,有两个身份:一个是著名笑星,一个是文化产业商人。从1999年开始,赵本山在央视春晚年年获大奖;在商战中,赵本山也百战百胜。学者余秋雨称他为“大艺术家”,他不仅是个艺术家,还是个成功的企业家。赵本山当明星的故事已有很多报道,但赵本山作为商人的另一面,却鲜为人知。
Already 49 years old “piece king” Zhao Benshan, has two identities: one is a famous comedian, one is a cultural industry businessman. Since 1999, Zhao Benshan won the CCTV Spring Festival Evening Award; in business, Zhao Benshan also victorious. Yu Qiuyu, a scholar, calls him a “big artist”. He is not only an artist, but also a successful entrepreneur. Zhao Benshan star story has been a lot of coverage, but Zhao Benshan as the other side of the business, but little-known.