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绿色消费是人类在对自身生存环境的忧虑及自身行为反思的基础上提出的一种符合环境伦理的消费模式,旨在以伦理学的视角来规范人类的消费行为,从而唤醒人类对环境的责任意识。目前,如何提高我国消费者的绿色消费意识并且践行绿色消费是亟待解决的首要问题。因此,为了实现我国绿色消费的大众化,促进消费者能主动践行绿色消费,本文提出了提高我国消费者绿色消费意识的几种有效途径。
Green consumption is a kind of consumption pattern conforming to environmental ethics proposed by human beings on the basis of their own living environment and introspection of their own behaviors. The purpose is to standardize the human consumption behavior from the perspective of ethics, so as to awaken the responsibility of human beings to the environment awareness. At present, how to raise the consumer awareness of green consumption in China and to practice green consumption are the primary problems to be solved urgently. Therefore, in order to realize the popularization of green consumption in our country and promote consumers’ initiative to practice green consumption, this paper puts forward several effective ways to improve the green consumption awareness of consumers in our country.