市场经济发展到今天,“服务第一、客户至上”、“客户就是上帝”等服务理念已被广大企业和客户认同,很多企业也将服务作为“品牌”、“核心价值”、“生产力要素”等加以培养和落实,将服务作为一种软实力也越来越受到企业的重视。产权交易作为现代服务业,服务贯穿了交易的全过程,服务理念、服务水平和服务方法不仅影响着每一宗项目交易 Today’s market economy development, “service first, customer first ”, “customer is God ” and other service concept has been recognized by the majority of enterprises and customers, many companies will serve as “brand ”, “core Value ”, “ productivity factor ”and so on to be cultivated and implemented. As a kind of soft power, service has also been paid more and more attention by enterprises. As a modern service industry, the transaction of property rights runs through the whole process of transaction. The service concept, service level and service method not only affect the transaction of each project