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在实施西部大开发中加快西北地区体育产业的发展 ,将成为 2 1世纪我国西部经济开拓的新空间。本文运用多学科理论 ,采用文献资料法、社会学调查法研究探讨西北地区体育健身产业在西部大开发中的重要地位和作用 ;西北地区体育健身产业的开发战略和实施对策。研究结果显示 :西北地区体育健身娱乐业 ,将成为西北地区经济开发的新兴支柱产业。
Speeding up the development of the sports industry in the northwestern region in the process of developing the western region will become a new space for economic development in the western part of our country in the 21st century. This article uses the theory of multidisciplinary, using literature review and sociological investigation to explore the important position and role of the sports and fitness industry in the development of the western region in Northwest China. The strategy of development and implementation of the sports and fitness industry in the northwest region are also discussed. The results show that: Northwest sports fitness entertainment industry, will become an emerging pillar of economic development in Northwest China.