在企业的发展过程中,企业品牌的建立是至关重要的,但企业品牌的建立并不是一个容易的过程,需要企业做好品牌营销工作.企业品牌营销对于企业来说是其开阔市场占据有利位置的必要手段,但很多企业还不知道怎样做好品牌营销,这给其发展造成了很大的阻碍。所以本文对企业的品牌营销提出了一些策略,希望可以促进企业做好品牌营销。 In the process of business development, the establishment of corporate brand is crucial, but the establishment of corporate brand is not an easy process, the need for enterprises to do a good job in brand marketing.Enterprise brand marketing for the enterprise is its open market to take advantage of Location of the necessary means, but many companies do not know how to do a good brand marketing, which gave its development caused a great obstacle. Therefore, this article puts forward some strategies for brand marketing of enterprises, hoping to promote the brand marketing of enterprises.