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经历日本一役,马云确信,阿里巴巴国际化的一个原则,就是不把自身的商业模式强加到陌生的市场“怎么又变了?!”日本员工问,“你们提出的方案,为什幺现在变成另外的样子?”当中方再次调整项目方案后,日本员工忍不住发出“抗议”。这是阿里巴巴进入日本市场碰到的第一大问题:文化冲突。“中国企业跑得比较快,没有想得很周全的时候就跑了。但是日本企业是先找到目标,瞄准了再开打。两者在做事风格上完全不一样。”阿里巴巴日本COO孙炯颇有感触地说。
After experiencing Japanese battle, Ma Yun is convinced that one of the principles of Alibaba’s internationalization is that it does not impose its own business model on unfamiliar markets. “How have you changed?” Japanese employees asked, “What are your proposed plans?” Now become another look? “” When the Chinese adjust the project again, the Japanese staff could not help but issue a “protest.” This is the first big issue Alibaba has entered into the Japanese market: cultural conflicts. “Chinese companies run faster, did not think very thoughtful when ran away, but Japanese companies are the first to find the target, aimed at re-open fight. Both work style is completely different. ” Alibaba Japanese COO Sun Jiong Po Touched said.