多 Lenovo:联想品牌国际化年来联想一直在用的英语名称Legend 被终止使用,基本理由是Legend 在很多国家已被注册,联想集团无法获得商标权。为了推行国际化,联想起用了新的英语名称 Lenovo。联想换名之际,柳传志在网上回答《IT时代周刊》记者提问时说:“如果把我比作联想,把我穿的衣服比作联想标识,我觉得联想的品牌并没有改变。就相当于我柳传志没有改变一样,只是今天穿的衣服和昨 Lenovo: Lenovo brand Lenovo has been in use for years the English name Legend has been discontinued, the basic reason is that Legend has been registered in many countries, Lenovo Group can not obtain trademark rights. In order to promote internationalization, Lenovo used the new English name Lenovo. When Lenovo changed its name, Liu Chuanzhi replied to an IT Times reporter’s question: "If you compare me to Lenovo and compare the clothes I wear to the Lenovo logo, I think Lenovo’s brand has not changed. I Liu Chuanzhi did not change the same, just wearing clothes today and yesterday