鲁迅先生生前不会想到，他为后人留下了一份宝贵而璀璨的文学遗产的同时，也为故乡人创下了一笔丰厚而独特的商业资产。有报道说，如今绍兴人利用鲁迅家喻户晓的作品名和人物名作厂名、店名、公司名、商标名，使企业知名度迅速提高。据统计，这样的企业已达20余家。至于以鲁迅 During his lifetime, Mr. Lu Xun will not think that he left a precious and splendid literary legacy for his descendants and at the same time set a huge and unique commercial asset for hometown people. It has been reported that Shaoxing people nowadays make use of the well-known names of works and characters made by Lu Xun as their names, names of shops, company names and trade names, so that the visibility of the enterprises is rapidly increased. According to statistics, such enterprises have reached more than 20. As for Lu Xun