资本运营是指利用市场法则,通过资本本身的技巧性运作或资本的科学运动,实现价值增值(或减少贬值)、效益增长的一种经营方式,是现代企业经营中的高级形式。其目的是是将自有资本与其他企业的资本流动重组,来降低成本、规避风险,提高资本的使用效率。其意义有以下几点:一是有利于企业的资产迅速增值或减少贬值,二是带动企业迅速打开市场,拓展销售渠道,发现新的商业机会,三是优化企业的资本结构,提 Capital operation refers to a mode of operation that utilizes the market rule and realizes the value appreciation (or depreciation reduction) and profit growth through the skillful operation of the capital itself or the scientific movement of capital. It is the advanced form of modern enterprise management. Its purpose is to reorganize its own capital and capital flows of other enterprises to reduce costs, avoid risks and increase capital efficiency. Its significance is the following: First, the rapid appreciation of assets or reduce the value of the enterprise, the second is to prompt enterprises to quickly open the market, expand sales channels and find new business opportunities, the third is to optimize the capital structure of enterprises, to mention