将市场营销管理工作作为研讨的中心,在分析影响企业市场营销要素的基础上,提供了企业制定市场营销规划的主要步骤,提出了提高市场营销设计的水平、完善市场营销的管理和组织机构、优化市场营销的渠道与路径等建议,为企业提高市场营销水平、提升营销管理质量进行了行业性的思考。 Based on the analysis of the factors influencing the enterprise marketing, the article provides the main steps of the enterprise in making the marketing planning, puts forward the ways to improve the marketing design, improve the management and organization of the marketing, Optimize the marketing channels and path recommendations, for enterprises to improve marketing, marketing management to enhance the quality of the industry thinking.