80/20法则近几年对营销管理的影响较大。但一些企业机械地运用80/20法则,给企业造成巨大损失。本文认为80/20法则在理论上存在明显的缺陷:过于简单化;缺乏动态意识;忽视事物的联系性以及抓关键问题的可行性。提出在营销管理中应在把握理论的前提条件,综合动态地去应用这一理论。 80/20 rule in recent years a greater impact on marketing management. However, some companies use the 80/20 rule mechanically, causing huge losses to the enterprise. This paper argues that the 80/20 rule has obvious defects in theory: over simplification, lack of dynamic awareness, ignoring the connection of things and the feasibility of grasping key issues. Proposed in marketing management should grasp the preconditions of the theory, comprehensively and dynamically to apply this theory.