北京现代御翔轿车隆重登场,在做市场调研时,被访者多把御翔轿车误认为上海通用生产的荣御轿车的后续车种,可御翔就是现代公司推出的第七代索纳塔。我国汽车品名的杂乱现象相当普遍,缺少连续性、后续性的品名已经影响到我国汽车品牌的发展。产品品名是企业品牌的重要组成部分,它不仅仅代表产品的质量、价位、品位,还代表了企业文化以及企业消费群体的社会地位,因此,产品冠名是企业慎之又慎的工作。世界菩名汽车制造商梅赛德斯——奔驰 Hyundai Royal Hyundai Beijing grand debut, while doing market research, the respondents mistook the Royal Chevron as Shanghai GM’s production of Royal Su cars follow-up vehicles, Yu Xiang is Hyundai’s seventh-generation Sonata. The clutter phenomenon of China’s automobile product name is quite common, the lack of continuity, the name of the follow-up has affected the development of China’s automobile brand. Product name is an important part of an enterprise brand. It not only represents the quality, price and quality of a product, but also represents the corporate culture and the social status of an enterprise consumer group. Therefore, product title is a cautious and prudent work of the enterprise. World Bodhisattva car manufacturer Mercedes-Benz