根据国家统计局近日发布的2016年国民经济和调查公布数据显示,全国共有在校大学生2625.3万人。目前,大学生必定成为旅游市场的主力军,并且具有非常大的潜力和未来。此问卷对大学生的旅游动机和出游行为进行了分析研究,并对旅游市场开发提出了对策建议。 According to the data published by the National Bureau of Statistics in 2016 on the national economy and the survey, there are 26,253,000 college students in the country. At present, university students must become the main force in the tourism market with great potential and future. This questionnaire analyzes and studies college students’ motivation and travel behavior, and puts forward countermeasures and suggestions for the development of tourism market.