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虽然平面广告设计的符号在不同的情况下会有各种不同的分类,然而,其本质属性大体一致,其信息传播的功能也不会改变,现代社会,随着科技的进步,各种广告形式层出不穷,平面广告设计作为具有悠久历史的广告形式,其符号特性需要我们进一步的挖掘,不仅如此,要使平面广告设计更具竞争力,必须要结合现代社会大众的审美心理与需求,进行多方向的创新尝试。本文以平面广告设计的符号特性与创新元素为探讨对象,在细致分析平面广告设计的主要符号特性的基础上,进一步探索其在新时代发展背景下与传统文化、新行媒介结合而创新点可能性。
Although the design of print ads in different situations will have a different classification, however, its essential attributes are generally the same, the function of information dissemination will not change in modern society, with the progress of science and technology, various forms of advertising As an advertising form with a long history, graphic design requires us to dig further. In order to make graphic design more competitive, we must combine the aesthetic psychology and needs of the modern society to carry out multi-directional Innovation try. Based on the careful analysis of the main symbolic features of print ads design, this paper explores the symbolic features and innovative elements of print ads design. Based on the analysis of the symbolic features of innovative print ads, Sex.