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川剧是成都非物质文化遗产的代表,对川剧价值的调查研究,有利于从社会基层了解川剧价值的体现,为保护、弘扬川剧艺术措施的提出提供依据和参考。通过对成都地区游客的问卷调查,发现游客对川剧的文化价值认知普遍偏向于认为川剧是精神享受的一部分,是一个文化代表符号,对川剧的经济价值较为认同。因此,在进行川剧保护和弘扬时,一方面要对川剧的未来充满信心,另一方面也要认识到川剧文化价值可进一步深入发掘,经济价值提升潜力大等问题,从而有针对性的采取相应措施,阻止川剧衰亡,实现川剧的可持续发展。
Sichuan Opera is a representative of the intangible cultural heritage in Chengdu. The investigation and study of the value of Sichuan Opera is conducive to understanding the value of Sichuan Opera from the social grassroots and provides the basis and reference for the protection and promotion of Sichuan Opera. Through the questionnaire survey of tourists in Chengdu, it is found that the tourists’ perception of the cultural value of Sichuan Opera is generally biased towards the belief that Sichuan Opera is part of the spiritual enjoyment and a symbol of culture, which is more agreeable to the economic value of Sichuan Opera. Therefore, during the protection and promotion of Sichuan Opera, we must be confident about the future of Sichuan Opera on the one hand, and on the other hand, we should recognize that the cultural value of Sichuan Opera can be further explored and the potential for economic value enhancement is high and so on. Therefore, Measures to stop the decline of Sichuan Opera to achieve the sustainable development of Sichuan Opera.