市场导向是现代营销学的基石,关于市场导向与组织绩效关系的研究逐渐成为了学者关注的一个焦点。近二十年来,国内外众多学者围绕“市场导向是否可以提高绩效”这一核心问题进行了大量研究,但是没有得出为大家一致认可的结论。本文回顾了NarverandSlater等提出的市场导向与绩效关系模型,并对其进行了分析和评价。 Market orientation is the cornerstone of modern marketing. The research on the relationship between market orientation and organizational performance has gradually become a focus of scholars. In the recent two decades, many scholars at home and abroad have conducted a great deal of research on the core issue of whether market orientation can improve performance, but did not reach the conclusion that everyone unanimously approved. This paper reviews the market-oriented and performance-related models proposed by Narverand Slater et al. And analyzes and evaluates them.