当2007年10月,传敏把这本书转给我的时候,我想一定可以看到一个对于企业深刻而独到的理解和描述,事实上,这本书正是这样。零售业是一个残酷的行业,家电零售业也不例外。在过去的20多年里,几乎没有哪个行业像零售业这样发生了如此巨大的变化。自20世纪90年代开始,世界上50家最大的零售企业已经就有70%进入了中国,而对于一个成熟的家电行业来说, When Sensitive handed the book to me in October 2007, I thought I could see a profound and unique understanding and description of the business, and indeed it was. Retail is a cruel industry, home appliance retailing is no exception. In the past two decades there have been very few industries that have undergone such dramatic changes as retail. Since the 1990s, 70% of the world’s 50 largest retailers have entered China, and for a mature home appliance industry,